What is F.L.E.X.?

F.L.E.X. Explained

Fish are fun to catch but BIG fish are really fun to catch.

I have always tried to create good business opportunities that legitimately helped anglers and the pursuit of that goal is what brings us here.

Enter F.L.E.X Fishing (R).

Focus. Learn. Eliminate. Experience.

I asked the Lord to grant me the knowledge to help people in their fishing and suddenly incredible information was coming my way via opportunities to fish and interview the world’s top anglers. They were seemingly a weekly occurrence. I knew He had His hand in this project so I of course enthusiastically pursued it.

I truly want you to catch the fish of your dreams. I want to help you live that childhood wish of landing a 10-pound bass or a bagging a redfish so big you can barely hold it up for a snapshot. That is fun stuff and is something I guarantee F.L.E.X. will help you do. 

In the year that I have been working on this F.L.E.X. project, my fishing life has totally changed. My skills from casting to reading water have increased to levels I thought I might never attain and the number of truly big fish I have caught has rose in gigantic fashion.

It inspires and excites me that you are reading this because I know if you take it to heart your angling life will be changed by F.L.E.X. as well and in an extremely positive way.

I have never engaged in competitive angling or even been much on bragging on big catches. There is certainly nothing wrong with either but my interest in fishing comes from the experience side.

A few years ago, however, I became intensely fascinated with big fish. I do not necessarily mean marlin or sturgeon or other aquatic giants but the biggest specimens of any species I pursue. It did not matter if they were crappie or bull sharks, I just wanted to understand more about the giants among them.

Through nearly two decades of outdoor writing and lifelong study of fish, I realized there was something different about the really big fish of any given species. Very different.

There is a reason a flounder attains a 24-inch length in a state like Texas where there are 800,000 rod and reelers on the coast and both recreational and commercial anglers pursuing them with lights and gigs at night. Something is imbedded in the DNA of those fish that make them not only grow to giant proportions but avoid harvest.

Similar and even more impressive statistics can be given for largemouth bass, speckled trout and virtually any other species pursued in the United States of America. Big fish are special by virtue of not only their size but also their elusiveness.

Having fished all over the world over the years I have been blessed to experience some truly big fish. Some of them were caught by chance, others by focused effort and others because I am an outdoors writer and people like to put us on big fish. Guides and chambers of commerce know it is good business to put members of the outdoor media on huge fish so we get lots of invites. I find nothing at all wrong with this but I like to be honest about it and publically recognize the fact we get some golden opportunities.

It might be more comfortable acting like that is not a reality but I have made a vow to never let any level of dishonesty creep into my writing even if it is simply through omission.

With that said, I began to wonder if there was a way anglers might be able to systematically target and catch big fish whether they are a spoiled outdoor writer or someone who can barely afford a fishing license.

You see I know what it is like to live my outdoors dreams. When I was a kid from a lower-middle income family in Orange, TX, I used to sit in my Dad’s lap and cut out photos from outdoors magazines we would buy at the thrift store for a nickel apiece.

I had one for fishing and one for hunting and Dad and I would sit and talk about the dreams we had to pursue them.

I have been blessed beyond measure to get to catch many of the fish I used to collect clippings of and have had plenty of  “pinch me” moments on the water.

Whether it was catching giant-fanged payara in South America or huge specked trout in the marshes of Louisiana I have lived an amazing life from a fisherman’s perspective.

During this exhaustive study of big fish I began to toy with the idea of creating a system for anglers to follow to catch their dream fish. It had to be something anyone could do from a financial perspective and that included the all-important aspect of experience. I never value a fish by its weight or length just as I do not value a whitetail deer by the amount of antlers hanging on its head. I do however know how exciting it is to fight and land a big, elusive fish and the kind of smiles it can produce. Go to the resources page and order a copy of the F.LE.X. Fishing (R)  manual to get started. Come back to this site frequently for updates and be on the lookout for new books and videos coming in 2011.

Dream BIG and fish with intensity!

Chester Moore